easyJet to unveil £5m pan-European campaign with VCCP
easyJet is set to launch a £5m campaign, based on the strapline 'generation easyJet, on Sunday 15 August.
Created by VCCP, the campaign will look to show the airline's appeal to the masses.
Andrew Peake, managing director of VCCP London, said: “This campaign encapsulates what easyJet has stood for from its inception; giving everyone around Europe the opportunity to travel and experience new things with friends and family at an affordable price. The campaign celebrates the get up and go spirit of a whole generation of people who travel with easyJet.”
A microsite for the campaign describes 'generation easyJet' as 'The head first into water, wine or work generation' and 'The walk until you’re lost, find a quaint spot, strangers become friends generation'.
Peter Duffy, marketing director at easyJet, said: "For the past 18 years, easyJet has opened up Europe so we can all exercise our get-up-and-go in a way that simply wasn't possible before.
"Today, 60 million Europeans do so each year with easyJet. With this campaign, easyJet and VCCP are celebrating our customers, our people ...'generation easyJet'."
The multi-media advertising campaign is set to run in 10 countries across Europe, with media planning and buying for the campaign was handled by OMD UK.
