STV announces work with Yospace and Videoplaza for targeted ad content
STV is working with Yospace and Videoplaza in order to deliver targeted ad content for simulcast, live streaming and VoD.
Content replacement technology provider Yospace is being rolled out following a week long private beta test in August.
Alistair Brown, chief technology and platforms officer at STV, said: “We are very excited to announce this partnership with Yospace. Videoplaza provides the technology that allows us to very effectively manage our video ad inventory across all our STV Player platforms – from iOS and Android devices to Smart TVs and YouView. Working with Yospace means we can extend this relationship to simulcast and live streaming.”
Earlier this year, STV announced it had selected leading global video ad serving and management platform, Videoplaza, to monetise its TV content across current and future digital platforms.