Account Round-up: Premier Foods, More TH>N, Emirates, Silentnight, NetFlix, Kayak.com, National Trust, Fox's Biscuits and Unicef
The Drum launches a new column rounding up the latest account reviews and moves that will run every Thursday morning, this week featuring; More TH>N, Premier Foods, Kayak.com, National Trust, and Unicef.
Starcom MediaVest is looking at two major accounts leaving the agency having resigned from Premier Foods £20m media planning and buying account which it has handled since 2006. The company owns brands including Bisto, Hovis, Mr Kipling, and Oxo.
Meanwhile, the £10m MORE TH>N media account is under review, with incumbent Starcom confirming that it is involved in pitch process. The company is aiming to reach a decision by the end of the year and has appointed Oystercatchers to manage the pitch process.
Unicef is looking for an agency to develop its direct response TV strategy. The appointed agency will work with the charity to produce at least four DRTV spots each year.
Agencies are currently pitching for Kayak.com's European creative account. Prior to the review the European and US accounts were handled by Barton F Graf 9000.
National Trust's media planning and buying account is under review. Carat London currently oversees the brand's media planning, while M4C handles the buying.
Birds Eye is set to repitch its advertising and design accounts as the brand gets set for an overhaul. It is unknown if AMV BBDO and McCann, who currently handle the advertising account, will repitch.
Account wins: Emirates, Netflix, Fox's Biscuits, Silentnight, Maggies, Sony, Ford, and SSE
The Emirates advertising account has moved from StrawberryFrog to a new roster of agencies including Havas, BBDO in the US, and a new agency called Nomads.
The Ford Retail Group has tasked MediaVest with handling its on and offline media, experiential, sponsorship, events and mobile activity. Mindshare remains the agency of record for Ford's main media account.
Netflix has appointed Fallon to handle its creative account in Europe following a competitive pitch involving Mother and VCCP. The agency's hire comes ahead of a major advertising push from the streaming service.
Fox’s Biscuits has appointed London-based Bloom as its strategic design agency.
Sony has appointed Isobar UK to handle the creative work surrounding its Fifa World Cup 2014 sponsorship. The work will be predominantly digitally focused.
Silentnight has announced the appointment of Smoking Gun PR to handle its publicity following a competitive pitch.
Cancer charity Maggie’s has appointed Havas London as its agency of record after a competitive six-way pitch.
SSE has appointed adam&eveDDB as its lead strategic and creative agency.
Droga5 has won the Chobani creative account, beating The Martin Agency, BBH, and Weiden + Kennedy, while Weber Shandwick has been brought in to lead the brand's PR and social strategy.