9 September 2013 - 5:20pm | posted by | 0 comments

Politico boss buys New York website Capital and plans big expansion

Capital: New look on the wayCapital: New look on the way

New York is to get an injection of Politico dynamism. Robert Allbritton, publisher of the Washington-based site, has bought for an undisclosed sum Capital New York, an online news site that covers New York City.

In a statement today he said he plans to make a "substantial financial investment" to grow the company. "I have very big ambitions for Capital to do in New York what we did in Washington with Politico."

Capital New York will be hiring more than two dozen staff- quadrupling the present count of eight. A redesign will be introduced in the autumn. The business model will borrow from that of Politico, Allbritton said, with ads and subscriptions targeted at the "most influential readers in the core subjects it will cover."

Capital was launched in 2010 by former New York Observer editors Josh Benson and Tom McGeveran. It will now be led by Politico co-founder and executive editor Jim VandeHei, who will serve as president while remaining in his current role at Politico. Benson and McGeveran will remain co-editors.

Allbritton's goal, reported on Poliico itself, is to apply the Politico business model to New York City and "focus laser-like on New York and its power centers, including the media, city and state politics, culture and business."

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...