9 September 2013 - 9:14am | posted by | 1 comment

Lego distances itself from unofficial Breaking Bad themed meth lab set

Lego distances itself from unofficial Breaking Bad themed meth lab setLego distances itself from unofficial Breaking Bad themed meth lab set

Twitter users have reacted angrily to the release of a £160 Lego model of the meth lab made famous by popular drama Breaking Bad, following its release by Citizen Brick without any authorisation or sanction from the Danish toy giant.

Despite criticisms the ‘Superlab’ set has already sold out as consumers lap up the plastic recreation of Walter White’s drug den; complete with haz mat suits, drug paraphernalia and chemical vats.

The timely release dovetails with the fifth and final season of the hit American show, which brings to a conclusion White’s determination to use whatever means necessary to provide for his family.

Tweeting about the product Mitch Anthony observed: “You can't make this up. Citizen Brick releases Meth Lab LEGO Collection from Breaking Bad” whilst Jeff Myers added: “Jeff Myers tweeted: 'Made for children raised by parents who should know better.”

In its sales puff for the collection Citizen Brick says: “Soothe yourself with the Citizen Brick Superlab Playset.

“Who knows what fun you’ll cook up with this deluxe set, chock full of realistic details, and three exclusive minifigs! Over 500 parts!

“This set is a product of Citizen Brick, and is not sponsored, authorized or endorsed by the LEGO Group, owners of the registered LEGO(R) trademark.”

Lego has refused to endorse the controversial use of its product owing to the inappropriate nature of its ‘adult content’.

Don't miss out... Get your Digital news by email

Comments

9 Sep 2013 - 15:48
findenlake's picture
3
comments

The only response to this I've seen has been "awesome" and "I'd love one of those." It's clearly aimed at adults. The price tag alone is going to deter all but the most determined fans of meth labs from buying this for their kids.

1
0

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest