Groupon purchases travel-app Blink
Groupon have purchased Blink, a travel app dealing in discounted same-day bookings for European hotels, as part of a plan to bolster Groupon Getaways.
Blink operates in eight European countries
The app will enable Groupon to offer deals with same-day expiry thus expanding the options available to customers.
Aaron Cooper, senior vice president of Groupon Getaways, said: “We are very excited to welcome the Blink team to the Groupon family.
“The combination of a fantastic mobile app, same-day inventory management for properties and a team that is obsessed with mobile and last-minute travel will help us further expand our travel business as the go-to destination for great deals on great places to stay.”
The discount-retailer said a same-day booking service will give Groupon Getaways another way to meet customers' travel needs, adding to its hotel, all inclusive and tour deals already offered.
The app will be rebranded “Blink by Groupon” will operate independently of its parent company.
Rebecca Minguela, Blink CEO and founder, said: “Groupon’s commitment to expanding its travel business and its focus on delivering a first-rate experience for its customers make this a great fit for Blink.
“We are looking forward to building more relationships with top hotels around the world and helping customers find unbeatable deals, even when booking at the last minute.”
Blink, based in Madrid, works with over 2,000 hotel partners in eight European countries.
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