Chessington World of Adventures has appointed Frank PR to handle public relations during the theme park’s planned 12-month expansion.
Frank PR will devise a social strategy to ensure the audience expands and develops for the Surrey-based amusement park in what is a highly competitive British tourism market.
Andrew Bloch, Frank PR founder, said: “This is a really exciting win for the agency. Frank PR will work closely with the Chessington in-house team to promote all its attractions including the hotel, theme park, zoo and Sea Life centre.”
Becky Elkin, resort PR manager at Chessington World of Adventures, said: “With lots of exciting developments in the pipeline, the next year is a key one for Chessington.
“We wanted to appoint a creative agency that really understood our target audience and could take the PR of our brand to a whole new level, something Frank PR really impressed us with. We are delighted to have them on board and look forward to working with them during this exciting time.”
The Merlin Entertainments-owned resort awarded Frank PR the contract ahead of 15 other competing agencies.