Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 27 September issue of The Drum
The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (27 September). Submit your vote before Wednesday 11 September to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact gillian.west@thedrum.com.Ross Perth: Edinburgh International Film Festival's Jurassic Park 3D Crushed Cars
DMSQD: Doncaster Rovers FC's 'Play to Win' campaign
my:creative: Packaging design for Pinto Mexican Kitchen
Iris London: Mini 'Not normal' campaign
BrandOpus: Twinings' Signature Blends range design
Taxi Studio: Packaging design for Cadbury Dairy Milk Pebbles
Igloo London: Mars Omega LLP identity and website
Morse Studio: Mooi brand identity
Centralpack: Hacienda Guzman HG Extra Virgin Olive Oil branding
Jask Creative: Sainsbury’s and British Athletics campaigns
CHI&Partners: Talk Talk advert
Brand: Talk TalkTitle: Nothing's gonna stop usAgency: CHI&PartnersCreative Director: Jonathan Burley / Micky Tudor / Monty VerdiCreative: Neil Clarke / Jay PhillipsTV Producer: Nicola RidleyProduction Co: Academy FilmsDirector: Si & AdProducer: Dom ThomasExecutive Producer: Lizie GowerPhotography: Tristan OliverProduction Designer: Ben SmithPost Production: Electric Theatre CollectiveVFX Producer: Matt Williams
Brand: Brooklyn GinTitle(s): Packaging Design For New Product LaunchAgency: Spring Design Partners, New York, USAAgency website: http://springdesignpartners.comCreative Director: Ron WongAdditional credits:Published: November 2010Short rationale (optional): “Spring Design Partners was selected to create the brand identity and package design for a new super premium Gin that reflects the essence of its birthplace and engages mixologists with its hand-crafted, micro-distilled pedigree. Inspired by the ingenuity of Brooklyn, a sometimes gritty, but always soulful borough, we crafted a visual identity for Brooklyn Gin that blends old-world craftsmanship with today’s artistic, vibrant culture. The bottle structure pays homage to the apothecary origins of gin, reinforcing its place in the new speakeasy, while the medallion label – stamped in metal – celebrates the authentic spirit at the core of the brand. For the modern mixologist, Brooklyn Gin captures the magic and magnetism of a time and a place where the cocktail is king."
Brand: The Co-operative FoodAgency: Coley Porter Bell, London, UK Agency website: http://www.cpb.co.ukCreative Director: Stephen BellAdditional credits: Craig Barnes, Design DirectorPublished: August 2013Short rationale (optional): The Co-operative Food is overhauling its own-label offering to make it more modern and natural. Coley Porter Bell has rebranded the Co-op's standard tier as "Loved by Us” evoking the natural vibrancy of The Co-operative’s food offering. It presents The Cooperative own brand as unfussy and unpretentious everyday fare .
Brand: The Calder, at The Hepworth WakefieldTitle(s): A new name and branding for a new, contemporary art spaceHeadline and copy text: The Calder: we’d like to get to know you.Agency: Thompson Brand Partners, Leeds, UKAgency website: http://www.thompsonbrandpartners.comCreative Director: Ian ThompsonDesign Director: Richard BassettDesigner: Ash SpurrPublished: August 2013Short rationale: The Calder is a bold new space for contemporary art in the UK, launched in August 2013. It occupies part of a 19th Century textile mill on site at The Hepworth Wakefield, which has remained undeveloped since the 1970s. Having already attracted close to 1 million visitors through the doors of their main gallery in just over two years, The Hepworth were keen to strengthen their offer and undertook a significant renovation of the disused mill. The result is The Calder: a 600 square meter uninterrupted art space to house contemporary and often challenging temporary art exhibitions for the next 3 years.Thompson Brand Partners devised a name, visual identity and launch campaign for The Calder, and worked closely with the team from inception through to launch and beyond. The typographic visual approach uses heavy caps to articulate the remit and attitude of the new space, making use of bold, sometimes challenging statements. It’s been brought to life across signage, uniforms, print and marketing materials both on and offline.
Brand: Sanpellegrino Title(s): IncontriAgency: Break, Milan, ItalyAgency website: http://www.break.itArt Director: Alessandro Di BelloPhotographer: Studio XLPublished: June 2013Short Rationale (optional): Sanpellegrino keeps in its brand extension policy in order to enforce its strategical presence on the market. Break was tasked with elaborating a brand identity able to express the richness of the product experience: a sparkling drink based on the fine mixture of two typical fruits from Sicily. The work appealingly depicts the character of a really innovative product. The brand visual codes are strongly reinterpreted, while the visual, seductive and emotional, evokes the product experience.
Brand: Guinness Title: WavesAdvertising Agency: AMV BBDO, USACreative Director: Dave BuchananCopywriter: Nicholas HulleyArt Director: Nadja LossgottPlanners: Tom White, Rory GalleryAccounts: Amber Glenister, Laura BalfourProject Management: Sarah BensonDesigner: Richard HolgateTV Producer: James RobleyMedia Agency: CaratMedia Planner: Chris KellyArt buyer: Kirstie JohnstoneDirectors: Scott Mortensen, Daren CrawfordPhotographer: Brian BielmannPost-production Company / Audio Post-production / Digital Design Company: AMV LAB
Brand: LacosteBrand management: Didier CalonAgency: BETCAgency management: Bertille Toledano / Christine LeblondExecutive creative director: Rémi BabinetCreative director: Safia BouyahiaArt director: Jean-Charles GuilletCopywriter: Caroline CornuPhotographer: David SimsArt Buying Beatrice KaganPublished: July 2013
Brand: Culinary Institute of AmericaCampaign: Food is Life. Come live it.Advertising Agency: Miami Ad School, Miami, USAArt Director: Elizabeth O'KeefeCopywriter: Taylor GarrettPublished: August 2013
Brand: MediaCreatorTitle(s): Brand identity Agency: Lundgren+Lindqvist, Gothenburg, SwedenAgency Website: http://www.lundgrenlindqvist.seIllustrator: Robert Samuel Hanson (freelancer) Photographer: Kalle Sanner Published: August 2013
Audi: Christopher Reeve/ Clark Kent adTitle: 'Power from a less obvious place'Agency: BBH, London, UKPublished: August 2013
Brand: Peruvian Cancer FoundationTitle: Collect Inside The PrisonAgency: Mayo Draftfcb, Lima, PeruExecutive Creative Director: Humberto PolarCreative Directors: Víctor Vélez, Julio OshiroCopywriter: Víctor VélezArt Director: Julio OshiroAccount Director: Ricardo OrtizProduction Company: Tunche FilmsDirector: José ZeladaMusic: La Sonora/Daniel SacroiskyClient Supervisor: Susana De Los Ríos