Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 27 September issue of The Drum

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By Jennifer Faull, Deputy Editor

September 4, 2013 | 15 min read

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (27 September). Submit your vote before Wednesday 11 September to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact gillian.west@thedrum.com.

Ross Perth: Edinburgh International Film Festival's Jurassic Park 3D Crushed Cars

Brand: Edinburgh International Film FestivalTitle(s): Jurassic Park 3D Crushed CarsHeadline and copy text (in English): Edinburgh International Film Festival drops crushed cars in Edinburgh city centre to promote screening of Jurassic Park 3DAgency: Edinburgh International Film Festival – In House, Edinburgh, ScotlandAgency website: http://www.edfilmfest.org.ukCreative Director, Art Director, and Copywriter: Ross Perth (Head of Marketing at EIFF)Photographer: Edinburgh International Film FestivalPublished: June 2013Short rationale: The need was to promote the Jurassic Park 3D IMAX screening at Edinburgh International Film Festival while also raising awareness of the Festival being on to as wide an audience as possible. Ross Perth, EIFF’s Head of Marketing, came up with the idea of crushing branded cars and dropping them at high footfall points in Edinburgh city to capture the imagination of the public and engage potential audiences.

DMSQD: Doncaster Rovers FC's 'Play to Win' campaign

Brand: Doncaster Rovers FCTitle(s): Play To WinHeadline and copy text (in English): Play To Win The pitches are ready. Are you?Agency: DMSQD, Barnsley, UKAgency website: http://www.dmsqd.comCreative Director: Kyle WilkinsonPublished: August 2013Short rationale (optional): The team at DMSQD (Doncaster Rovers' official design partner) were challenged to come up with a marketing campaign to increase pitch bookings at the club’s Keepmoat Stadium Soccer Centre. The result was a typography-led design which forms the basis of the ‘Play To Win’ campaign.DMSQD’s fresh, clear and engaging type will be used across a range of media, including posters, flyers and online channels. The ‘Play To Win’ campaign, which is due to launch at on Friday 23 August, gives fans the chance to win tickets to a Rovers game every time they make a pitch booking.

my:creative: Packaging design for Pinto Mexican Kitchen

Brand: Pinto Mexican Kitchen Title(s): Pinto Take Away Packaging Agency: my:creativeAgency website: http://thisismycreative.comCreative Director: Ewan LeckieArt Director: Iain GallieIllustrator: Ewan LeckiePhotographer: Ewan LeckieAdditional credits: Hilary Powell at Harrison Packaging LtdPublished: August, 2013Short rationale (optional):A illustrative response to enhance the Pinto take-away packaging in a interesting and hand crafted way. The 12oz Coffee cup, paper bag and greaseproof paper were all decorated with Mexican doodles influenced by the Latin culture. This helped to unify all the company's consumable packaging into one house style and make an impression on customers, as well as pulling attention to the brand outside the restaurant.

Iris London: Mini 'Not normal' campaign

Brand: Mini Title: 'Not Normal' Advertising Agency: IRIS, London, UKExecutive Creative Director: Shaun McIlrathDeputy Creative Directors: Jim Eyre, Dave NewboldArt Directors: Jim Eyre, Adam FishCopywriters: Dave Newbold, Dave Feldman, Nick ClementPhotographers: Jim Eyre, Erika Fire, Kevin MoroskyPublished: August 2013

BrandOpus: Twinings' Signature Blends range design

Brand: TwiningsTitle(s): BrandOpus crafts prestigious Signature Blends range for TwiningsAgency: BrandOpus, London, UKAgency website: www.brandopus.comCreative Director: Paul TaylorDesign Director: Claire MarshallAccount Director: Molly AllenPublished: August, 2013Short rationale (optional): These blends represent the pinnacle of teas and infusions, and in response to the brief BrandOpus has a created a series of presentation cases that reflect the opulence of the range. Inspired by the surprise and delight that comes with your first sip of these fabulous brews, the agency developed Signature Blends, a range of crafted presentation cases, reminiscent of layered jewellery boxes. Each case within the Signature range features an intricately fashioned illustrative style across pack, symbolising the expertise and craft of the highly trained and hugely experienced Twinings Master Blenders.

Taxi Studio: Packaging design for Cadbury Dairy Milk Pebbles

Brand: MondelezTitle(s): Cadbury Dairy Milk PebblesHeadline and copy text (in English): ‘Time to Share Cadbury Dairy Milk Pebbles’ ‘Creating bags of character for Cadbury’Agency: Taxi Studio LtdAgency website: http://taxistudio.co.ukCreative Director: Ryan WillsDesign Director: Olly GuiseCopywriter: Taxi StudioIllustrator: Sam Hadley, Myles TalbotAdditional credits: Design team: Karl Wills, Pete Hawkins, Steven YendoleVisualiser: James GilmorePublished: August 2013

Igloo London: Mars Omega LLP identity and website

Brand: Mars Omega LLPTitle(s): Mars Omega LLP identity and websiteAgency: Igloo, London, UKAgency website: http://www.goigloo.comDesigner: Mike ScottCopywriter: Afy NouAdditional credits: Project manager: Olly LocketDeveloper: James Gretton, Published: June 2013Short rationale: A corporate identity for a high-end information-gathering consultancy. Generously-kerned Trajan type, the seal-like symbol and the rich shade of red evoke a sense of heraldry and relate to the firm's military background. The symbol alludes to their discovering, translating, and revealing of information; re-arranged, the pieces form the type-set name exactly as it appears in the full logo. The website is designed to quickly explain the agency's services to time-poor CEOs.

Morse Studio: Mooi brand identity

Brand: MooiTitle(s): Brand identityHeadline and copy text (in English):Agency: Morse Studio, London, UKAgency website: http://ww.morsestudio.comCreative Director: Hugh MorseShort rationale (optional): Mooi is a fashion boutique located in Kensington, London offering an eclectic selection of luxurious textiles, hard-to-find designer labels and bespoke womenswear. Mooi’s primary mark is a logotype inspired by the hairline serif typefaces of the late 18th century, which are synonymous with fashion, beauty and elegance. A simple modification to the ‘i’ distinguishes the mark and expresses the individuality of Mooi’s carefully curated collections. The boutique’s luxurious and hand-crafted textiles are referenced in its cards and invitations, which use 100 per cent cotton board with a range of crafted finishing techniques over which the logotype is screen-printed by hand.

Centralpack: Hacienda Guzman HG Extra Virgin Olive Oil branding

Brand: Hacienda Guzman HGTitle(s): Extra virgin experienceHeadline and copy text (in English): HG extra virgin experienceAgency: Centralpack, Seville, SpainAgency website: http://www.centralpack.esCreative Director: Hugo ZapataArt Director: Hugo ZapataCopywriter: Hugo ZapataIllustrator: Hugo ZapataPhotographer: Hugo ZapataPublished: July 2013Short rationale (optional): "HG, Hacienda Guzman, a 16th century olive estate, is the best representative of the rural tradition and the olive oil culture in Andalusia. The unique and incomparable site, its history and the experience of a great family, are the elements that constitute the distinctive mark of our new brand HG Hacienda Guzman.

Jask Creative: Sainsbury’s and British Athletics campaigns

Brand: Sainsbury’s and British Athletics Title(s): Sainsbury’s Summer Series and Sainsbury’s London Anniversary GamesHeadline and copy text (in English): World Class AthleticsAgency: Jask Creative, Solihull, UKAgency website: http://www.jaskgroup.co.ukCreative Director: Matt AnsellCreatives: Matthew Wyatt and Jon SharpPhotographer: SM2Additional credits: Stuart Jordan, Managing Director of Jask / Account Director Published: June 2013Short rationale (optional): Following a brilliant year where lots of drama, excitement and entertainment was generated by the London 2012 Games, this year’s Sainsbury’s Summer Series was aiming to bring the same emotions back to the UK. In Birmingham there were the annual Grand Prix and British Championship events, and in London, the Olympic Stadium was reopened for the Sainsbury’s London Anniversary Games.To give the designs that captivating feeling the theme was based around the almost tangible anticipation that is felt by athletes and around the stadium when events begin (‘before the bang’). A photo shoot with up and coming athletes was commissioned, where lighting and heavy post production combined to give dramatic results. A new lock up logo with British Athletics and Sainsbury’s was created and high impact typography and headlines were married with athletes in action shots during that tense, focused and explosive moment.

CHI&Partners: Talk Talk advert

Brand: Talk TalkTitle: Nothing's gonna stop usAgency: CHI&PartnersCreative Director: Jonathan Burley / Micky Tudor / Monty VerdiCreative: Neil Clarke / Jay PhillipsTV Producer: Nicola RidleyProduction Co: Academy FilmsDirector: Si & AdProducer: Dom ThomasExecutive Producer: Lizie GowerPhotography: Tristan OliverProduction Designer: Ben SmithPost Production: Electric Theatre CollectiveVFX Producer: Matt Williams

Spring Design Partners: Brooklyn Gin packaging design

Brand: Brooklyn GinTitle(s): Packaging Design For New Product LaunchAgency: Spring Design Partners, New York, USAAgency website: http://springdesignpartners.comCreative Director: Ron WongAdditional credits:Published: November 2010Short rationale (optional): “Spring Design Partners was selected to create the brand identity and package design for a new super premium Gin that reflects the essence of its birthplace and engages mixologists with its hand-crafted, micro-distilled pedigree. Inspired by the ingenuity of Brooklyn, a sometimes gritty, but always soulful borough, we crafted a visual identity for Brooklyn Gin that blends old-world craftsmanship with today’s artistic, vibrant culture. The bottle structure pays homage to the apothecary origins of gin, reinforcing its place in the new speakeasy, while the medallion label – stamped in metal – celebrates the authentic spirit at the core of the brand. For the modern mixologist, Brooklyn Gin captures the magic and magnetism of a time and a place where the cocktail is king."

Coley Porter Bell: Co-operative Food own-label overhaul

Brand: The Co-operative FoodAgency: Coley Porter Bell, London, UK Agency website: http://www.cpb.co.ukCreative Director: Stephen BellAdditional credits: Craig Barnes, Design DirectorPublished: August 2013Short rationale (optional): The Co-operative Food is overhauling its own-label offering to make it more modern and natural. Coley Porter Bell has rebranded the Co-op's standard tier as "Loved by Us” evoking the natural vibrancy of The Co-operative’s food offering. It presents The Cooperative own brand as unfussy and unpretentious everyday fare .

Thompson Brand Partners: The Calder's 'We'd Like to Get to Know You' campaign

Brand: The Calder, at The Hepworth WakefieldTitle(s): A new name and branding for a new, contemporary art spaceHeadline and copy text: The Calder: we’d like to get to know you.Agency: Thompson Brand Partners, Leeds, UKAgency website: http://www.thompsonbrandpartners.comCreative Director: Ian ThompsonDesign Director: Richard BassettDesigner: Ash SpurrPublished: August 2013Short rationale: The Calder is a bold new space for contemporary art in the UK, launched in August 2013. It occupies part of a 19th Century textile mill on site at The Hepworth Wakefield, which has remained undeveloped since the 1970s. Having already attracted close to 1 million visitors through the doors of their main gallery in just over two years, The Hepworth were keen to strengthen their offer and undertook a significant renovation of the disused mill. The result is The Calder: a 600 square meter uninterrupted art space to house contemporary and often challenging temporary art exhibitions for the next 3 years.Thompson Brand Partners devised a name, visual identity and launch campaign for The Calder, and worked closely with the team from inception through to launch and beyond. The typographic visual approach uses heavy caps to articulate the remit and attitude of the new space, making use of bold, sometimes challenging statements. It’s been brought to life across signage, uniforms, print and marketing materials both on and offline.

Break: Sanpellegrino branding

Brand: Sanpellegrino Title(s): IncontriAgency: Break, Milan, ItalyAgency website: http://www.break.itArt Director: Alessandro Di BelloPhotographer: Studio XLPublished: June 2013Short Rationale (optional): Sanpellegrino keeps in its brand extension policy in order to enforce its strategical presence on the market. Break was tasked with elaborating a brand identity able to express the richness of the product experience: a sparkling drink based on the fine mixture of two typical fruits from Sicily. The work appealingly depicts the character of a really innovative product. The brand visual codes are strongly reinterpreted, while the visual, seductive and emotional, evokes the product experience.

AMV BBDO and Brian Bielmann: Guinness 'Wave'

Brand: Guinness Title: WavesAdvertising Agency: AMV BBDO, USACreative Director: Dave BuchananCopywriter: Nicholas HulleyArt Director: Nadja LossgottPlanners: Tom White, Rory GalleryAccounts: Amber Glenister, Laura BalfourProject Management: Sarah BensonDesigner: Richard HolgateTV Producer: James RobleyMedia Agency: CaratMedia Planner: Chris KellyArt buyer: Kirstie JohnstoneDirectors: Scott Mortensen, Daren CrawfordPhotographer: Brian BielmannPost-production Company / Audio Post-production / Digital Design Company: AMV LAB

BETC: Lacoste print ads

Brand: LacosteBrand management: Didier CalonAgency: BETCAgency management: Bertille Toledano / Christine LeblondExecutive creative director: Rémi BabinetCreative director: Safia BouyahiaArt director: Jean-Charles GuilletCopywriter: Caroline CornuPhotographer: David SimsArt Buying Beatrice KaganPublished: July 2013

Miami Ad School: Culinary Institute of America campaign

Brand: Culinary Institute of AmericaCampaign: Food is Life. Come live it.Advertising Agency: Miami Ad School, Miami, USAArt Director: Elizabeth O'KeefeCopywriter: Taylor GarrettPublished: August 2013

Lundgren+Lindqvist: MediaCreator brand identity

Brand: MediaCreatorTitle(s): Brand identity Agency: Lundgren+Lindqvist, Gothenburg, SwedenAgency Website: http://www.lundgrenlindqvist.seIllustrator: Robert Samuel Hanson (freelancer) Photographer: Kalle Sanner Published: August 2013
Audi: Christopher Reeve/ Clark Kent adTitle: 'Power from a less obvious place'Agency: BBH, London, UKPublished: August 2013

Mayo Draftfcb: Peruvian Cancer Foundation 'Collect Inside The Prison'

Brand: Peruvian Cancer FoundationTitle: Collect Inside The PrisonAgency: Mayo Draftfcb, Lima, PeruExecutive Creative Director: Humberto PolarCreative Directors: Víctor Vélez, Julio OshiroCopywriter: Víctor VélezArt Director: Julio OshiroAccount Director: Ricardo OrtizProduction Company: Tunche FilmsDirector: José ZeladaMusic: La Sonora/Daniel SacroiskyClient Supervisor: Susana De Los Ríos

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