Boost Juice Bars appoints MC2 to handle PR and marketing as it plans UK expansion
Boost Juice Bars has appointed MC2 to support its UK expansion strategy, as it plans to add at least another 30 new stores to its portfolio over the next three years.
MC2 will be working with Boost to launch the new stores, with integrated activity including media relations, media partnerships, social media and stunts.
“We’re very pleased and motivated by the consumers reaction to Boost smoothies and are incredibly proud of its success since its arrival in the UK – to be able plan such a strong expansion program at this stage is fantastic,” said Boost UK co-founder Dawn O’Sullivan. “Boost is all about enthusiasm and passion, and we think the team at MC2 will fit in perfectly with this ethos!”
Martha Goodfellow, associate director at MC2, added: “People’s reaction to Boost is always hugely positive and we’re incredibly excited to be working with such a vibrant, popular and growing brand. We are determined to added value to each opening with a bespoke and tailored approach in every region, making the pre-launch, launch day and subsequent trading as successful and memorable as possible.”
The account win is the latest big brand to join the MC2 portfolio, which also includes Krispy Kreme UK, Mondelez International, the University of Central Lancashire, First Drinks, Deloitte and NCC Group.
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