Ad of the Day: Audi - Boxing Referee

This is such a good idea that it must have been tempting to exclude the car from it altogether and let the metaphor stand for itself. But maybe that was too brave even for Audi. It's an immensely clever celebration of discreet power. When we picture a boxing match, we see two individuals going at it hammer and tongs. But they're not alone - there's a third person in the ring and he's in charge.

Agency: Bartle Bogle Hegarty