TalkTalk's budget TV service reaches 500,000 customer milestone
TalkTalk's pay TV offering has signed up half a million customers within its first year, the company has announced.
The telecommunications firm branched out from the broadband and telephone market to launch the TV service, pitched as a cheaper alternative to Sky, last September. It claimed the figures announced today show it is the UK's fastest-growing pay TV service.
Dido Harding, TalkTalk's chief executive, said reaching the milestone was "just the beginning".
TalkTalk is not the only telecommunications firm that has attempted to make inroads into a pay-TV market dominated by Sky.
Earlier this month BT announced that it had secured more than 1 million subscribers for its BT Sport channel, which is attempting to rival Sky's coverage of the English Premier League by showing 38 matches live this season.
BT admitted the majority of its Sports channel subscribers were existing broadband customers who were given free access to the channel.