EE puts Accrington on the 4G map as Lancashire town becomes 100th to get superfast mobile broadband
It is the small Lancashire town best known for its football team's unflattering namecheck in a 1980s milk advert.
Ian Rush brings 4G to Accrington
But today Accrington was put on the map for all the right reasons as it became the 100th town in the UK to receive the superfast 4G internet service, courtesy of mobile network EE.
In homage to the classic "Accrington Stanley, who are they?" advert, EE enlisted former Liverpool striker Ian Rush to launch the service in the town.
"It’s great to see that Accrington is grabbing headlines again - this time for being the 100th town in the UK to get superfast 4G from EE,” said Rush. “It’s fantastic to be part of the big 4G switch on, and we’ll all be raising a glass of milk at the Accrington Stanley clubhouse to celebrate!”
EE is trumpeting the launch in Accrington as a sign of its dominance in the superfast mobile broadband market, as rivals Vodafone and O2 gear up to launch their own 4G services.
Olaf Swantee, EE’s chief executive, said: “The key to a successful 4G launch is making the service available in as many places as possible – the more people use 4G, the more they want 4G.
"We have built amazing momentum with one of the fastest 4G roll outs in the world, a strong range of devices, great content offers and compelling pricing.”