Finance

Quintessential Finance Group appoints Aberfield for PR

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By Ishbel Macleod, PR and social media consultant

August 27, 2013 | 1 min read

Quintessential Finance Group has announced the appointment of Aberfield Communications to handle its PR.

The Cheshire-based business, which operates in personal loans, short term loans, insurance, debt consolidation, financial claims, credit reporting and data services as well as price comparison, has appointed Aberfield to create a PR campaign to reposition it as a leading provider of financial technology.

Mike Ransom, managing director at Quintessential Finance Group, said: “The way in which people purchase financial services and products, including how they borrow and save, has changed. New technology is driving choice, and with it increasing competition. Aberfield will help raise the profile of our cutting-edge products and services, and raise awareness of our success story.

“Initially, the focus will be on the financial, intermediary and business press, with the potential for consumer campaigns as products are developed.”

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