Trinity Mirror plans seven-figure ad push with hire of Quiet Storm
Trinity Mirror, the newspaper and magazine publisher, is readying a multi-platform campaign comprising TV, outdoor, online, social and print for its Mirror brand.
For the activity, which will launch later this year in an initial six week push, Trinity Mirror hired Quiet Storm, a London-based creative agency specialising in film production.
The agency is working exclusively on the seven-figure campaign which aims to reposition the paper as the “intelligent tabloid.”
Zoe Harris, Trinity Mirror’s marketing director, explained: “Quiet Storm have devised a campaign that works harmoniously yet powerfully across all platforms. It is thought-provoking and will force people to stop and think about what the Mirror is saying. Never before has the unique positioning of the Mirror resonated more with consumers."
Trevor Robinson OBE from Quiet Storm, added: "On a personal level the Mirror is a brand I love and this is a fantastic opportunity for Quiet Storm to play an integral part in putting it back in the hearts and minds of the British public, where it belongs. It's always exciting to have courageous clients who are open to truly brave ideas of the kind we believe will help make this happen."
DLKW remains the lead creative agency at Trinity Mirror.
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