Transform Cosmetic Surgery replaces Brazen with Jampr as it looks to drive awareness of new brand positioning
Transform Cosmetic Surgery has appointed Jampr as it looks to drive awareness of its new brand positioning and deliver a broader, nationwide PR campaign.
The agency won the account from the incumbent of six years, Brazen, following a six-month project to elevate Transform’s new brand positioning and real-life stories campaign.
Jam will continue to build on this through a targeted and focused PR strategy, which will include engagement with key influential health, beauty and lifestyle media.
It has also been tasked with implementing and engaging social media strategy, along with delivering on-going consumer press office tactics, including case study placement and clinical commentary on surgical and non-surgical procedures.
“We approached Jampr at the end of 2012 to pitch for a short-term project to elevate our new brand positioning. The team stood out in the pitch roster after presenting a highly creative and engaging solution to the brief, and they have continued to impress us ever since,” said Shami Thomas, PR manager, Transform Cosmetic Surgery.
Thomas added: “We are confident that Jam will drive our PR activity forward with genuine enthusiasm and energy and look forward to working with the team through the remainder of 2013 and beyond.”
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