Jamie Oliver cookbook tie-in with The Sun promoted by Grey London
The Sun is promoting its tie-up with Jamie Oliver’s latest cookbook, Save with Jamie, in a five day campaign.
Created by Grey London, the campaign is set to promote the fact that affordable cooking starts with smart shopping, and will see five collectable glossy recipe cards from Save with Jamie available in The Sun from Saturday 24 August.
Dave Monk, deputy executive creative director at Grey London, said: “Jamie’s the perfect ambassador for frugal cooking, but we all know he’s completely minted in real life; a pretty funny contradiction we couldn’t resist. He’s also a bloody good sport and great at not taking himself too seriously.”
The campaign will also see exclusive video content for Sun+ members via thesun.co.uk and smartphone.
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