23 August 2013 - 12:55pm | posted by

Foot Locker Europe and adidas Originals unveil ad featuring Snoop Lion

Foot Locker Europe and Adidas Originals has launched a new campaign with AMV BBDO to promote the new Hard Court Defender mid cut sneakers.

The first work for Foot Locker Europe and Adidas Originals by AMV BBDO, the ad shows ‘King Snoop’ having a Cinderella moment as a pair of the shoes arrive in a crystal box.

The campaign, consisting of the TV ad, online video, branded content, cinema, website and point of sale will run from 23 August for four weeks in the UK, Spain, Netherlands, Italy, France, Canada and Australia.

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