Manchester City FC unveil #Citystories fan engagement platform

Diego Gigliani, head of marketing, media and fan development, said: “Our online audiences are growing rapidly and we’re always looking for new ways to engage our fans on a global level. We see this platform as the next step in user generated content because #Citystories allows our fans to produce their own content, tell their own story and share it with the world. We hope our fans love what we have created just for them.”

Accessible for City fans via the club website, the platform offers a new space for fans to talk about both highs and lows that the club has faced.

Capsool’s Paul Carruthers said: “City fans have so many great stories about the club and all the highs and lows of their unique history. #Citystories is a hugely exciting project and we’re thrilled to be working with the club. Sport has always been a key target market for us and we’re proud of what we have delivered. We’re delighted to help City continue to be a digital pioneer and look forward to extending this to other sporting giants.”