20 August 2013 - 5:42pm | posted by | 0 comments

Infographic: 78% of CMOs think custom content is the future of marketing

Infographic: 78% of CMOs think custom content is the future of marketing Infographic: 78% of CMOs think custom content is the future of

Yahoo Advertising Solutions has created an infographic detailing why marketers now spend 25 per cent of their budgets on content marketing.

According to Yahoo, interesting content is one of the top three reasons someone will follow a brand on social media, with 68 per cent of consumers reading content from a brand they’re interested in.

78 per cent of chief marketing officers think custom content is the future of marketing, yet 62 per cent of companies outsource their content marketing.

Infographic

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...