20 August 2013 - 5:42pm | posted by | 0 comments

Infographic: 78% of CMOs think custom content is the future of marketing

Infographic: 78% of CMOs think custom content is the future of marketing Infographic: 78% of CMOs think custom content is the future of

Yahoo Advertising Solutions has created an infographic detailing why marketers now spend 25 per cent of their budgets on content marketing.

According to Yahoo, interesting content is one of the top three reasons someone will follow a brand on social media, with 68 per cent of consumers reading content from a brand they’re interested in.

78 per cent of chief marketing officers think custom content is the future of marketing, yet 62 per cent of companies outsource their content marketing.

Infographic

Don't miss out... Get your Media news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest