Coca-Cola, Adidas, Nike, Ben & Jerry's, and Facebook amongst contenders for Youth 100
The Youth 100 shortlist has today been revealed by founders The Beans Group and youth communications agency Thinkhouse, featuring brands such as Adidas, Nike and Facebook.
In 2012, YouTube gained the top spot, with Jägermeister UK, Cadbury’s, H&M and Apple all making the list.
Luke Mitchell, head of insight at The Beans Group, said: “The world of youth marketing is fast-paced and running the second annual Youth 100 gives us the chance to monitor the performance of brands from year-to-year and discover who the new brands to watch are. We’re delighted to have Thinkhouse on board – their expertise will add energy and a new dimension to this year’s event.”
Emily Cramp, managing director of Thinkhouse UK, added: “As youth communications partner on the Youth 100 we want to add a new dimension that helps provide a state-of-the-nation perspective on Britain’s youth and brands. Our track record of working with brands who want to connect with a youth audience places us in perfect position to do just that and we hope to offer some valuable insights for brands to take away.”
The top 100 brands will be unveiled at an ‘Edible Info’ event at the Barbican in London on 10 October.