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By Ishbel Macleod, PR and social media consultant

August 14, 2013 | 1 min read

Staples has launched a back to school ad campaign, which is set to air on channels such as E4, ITV2, Sky Kids and the Disney Channel.

The ad, voiced by Matt Lucas, hopes to take advantage of the last weeks to August as parents begin to stock up on stationary and school products.

Staples head of retail marketing Louise Barber told Retail Week: “By promoting our competitive deals, our aim is to drive footfall, increase volume sales and attract new customers in what has become a very competitive retail space.”

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