Advertising space to be taken over by art from tomorrow after British public plough £30,000 into #ArtEverywhere
The British public have ploughed £30,000 into a project which will see advertising billboards up and down the country replaced with some of the nation’s greatest artworks.
The Art Everywhere project raised the money from crowd funding and kicks off tomorrow for two weeks. As well as billboards, art will appear on buses, cabs and tube station digital screens.
The works chosen to go on show were picked by the public and include everything from The Beatles’ Sgt Pepper’s album cover to arts by John William Waterhouse, Bridget Riley, Francis Bacon, Tracey Emin and John Constable.
#ArtEverywhere has an interactive map on its website showing people were they can expect to see the works, and a Blippar app will provide more information on the works.
The project is supported and produced by Richard Reed, the Art Fund, Tate, Posterscope, Vizeum, 101 Creative Agency, Easyart, Blippar and ArtsMediaPeople.