British Airways appoints Carat as new global media partner
International Airlines Group has today announced the appointment of Carat as the global media partner for both British Airways and Iberia.
Carat, part of Aegis Media, will manage both airlines’ global media planning and buying - with separate teams working on each account independently.
Nigel Morris, CEO of Aegis Media Americas and EMEA, said: “We are excited and proud to be appointed by IAG to work with British Airways and Iberia - two outstanding airlines and iconic brands.
“With Carat leading, supported by iProspect, Posterscope and D2D, we set out a truly integrated vision, an approach we think is critical in a globally convergent world. British Airways, Iberia and IAG have a clarity of vision and purpose that is creating real momentum and our team are totally focused on delivering real business success.”
Advertising for BA with continue to be held by BBH, while 12th Floor and OgilvyOne will remain as digital agencies.
Iberia will continue to work with its creative agency Ogilvy and Mather, as well as Ideup and Reprise as digital consultants.
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