Lads' mags: Tesco makes Nuts, Zoo et al cover up and imposes under-18 ban
Men's magazines such as Zoo, Nuts and Front are to tone down their covers in order to stay on the shelves of Tesco.
The supermarket giant has persuaded publishers to produce "more modest" covers and says it will now only sell so-called lads' mags to over 18s.
Tesco spokesman said: "We have had in depth conversations with our customers about this issue and we're putting new measures in place based on what they have told us they want.
"We've listened carefully to the concerns raised by the campaign groups but our priority is to make sure we meet our customers' needs and expectations.
"To do that we have secured agreement from the publishers of Zoo, Nuts and Front that their magazine covers will be more modest from now on and the publishers of Bizarre will now supply the magazine in a bag.
"We are restricting the sale of these magazines to people over the age of 18 to reassure parents who do not want their children to be able to purchase these titles.
"And we will ensure these titles are always placed on the back tier of the magazine shelves so that the cover is obscured with only the title visible."
Feminist campaign group Lose the Lads' Mags has been lobbying retailers to drop magazines that contain sexually explicit covers.
Earlier this week the Co-op said lads' mags would need to be concealed by modesty bags to stay on its shelves.
Writing for The Drum, the Professional Publishers Association CEO Barry McIlheney urged publishers not to be cowed by "censorship via retail".