Marketing Weak: BT Sport - Michael Owen and David James
Until now, the BT Sport advertising campaign had proven quite effective…until now.
Production is spot on as ever, but my oh my, David James and Michael Owen - neither was made to recite lines like ‘The master versus the apprentice’. And what is the deal with both chaps’ haircuts?
James has always had silly barnets, but Owen looks like he glued his on that morning.
And where exactly is Jake Humphreys walking and talking to?
The point being made is quite important - BT has first dibs on the best match a lot of the time, but an advert cannot be considered a success when you are forced to contemplate the haircuts of those involved.