Sweet Pins launches Project Self via Facebook and Twitter
Syndey based specialist online retro lingerie boutique Sweet Pins has launched an experiential social media branding campaign, ‘Project Self’ via Facebook and Twitter.
Lidia Scotto di Vetta of Sweet Pins
The campaign aims to encourage user participation and “to provide an authentic and inspiring environment that encourages women to explore and reconnect with their true selves.”
Founder and director Lidia Scotto di Vetta said the campaign is based around the four pillars of sensuality, elegance, luxury and fun. (S.E.L.F.)
“We work together to dismantle taboo, helping women recognise their beauty and their true potential, uproot misconceptions and negative body image, creating a sensitivity that works with who we are, how we present ourselves and connect with other people,” she said.
“It's about establishing an honest and intimate relation with our body, exploring the fullness of our femininity.
“It's a personal journey, and a fun one to take on.”
The campaign invites women to participate and take part in workshops and experiential events featuring Sweet Pins' retro inspired, seamed stockings and lingerie lines, including a “Beautifully Undressed” tuition programme and the launch of Scotto di Vetta's book 'Sheer Seductions – The art of teasing with your legs'.
The #ProjectSelf campaign also utilises the hashtag #365DaysInStockings.
Scotto di Vetta said Project Self was one of the biggest projects Sweet Pins had embarked on.