Squadron Venture Media teams with M&C Saatchi, Havas and others for Dragons’ Den style ad for business stake deal
Squadron Venture Media has teamed with M&C Saatchi, Havas, Karmarama and Creature to offer ad campaigns to new companies in return for a stake in the company or a percentage of profits.
Set up by Squadron Venture Media, the Dragons’ Den style scheme will officially launch next month, when ads created by Creature appear for online financial services comparison company Media Ingenuity.
According to This Is Money, as well as equity, firms will also be expected to contribute some money up front; for example £100,000 if a campaign is worth £500,000.
This comes as it has been announced that Publicis and Omnicom have confirmed that they are to merge.
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m&c saatchi
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Squadron Venture Media
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Creature of London
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Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. Havas operates in more than 100 countries.
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Karmarama
Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...
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