29 July 2013 - 9:07am | posted by | 0 comments

Google spurns paedophile warning system

Google spurns paedophile warning systemGoogle spurns paedophile warning system

Google has opted to reject a paedophile warning system which would flash up cautionary messages to people conducting obscene internet searches that they can be tracked when certain keywords are used.

It follows the decision by search rivals Bing and Yahoo! to automatically flash up warnings in such instances, measures which experts predict could cut by half the volume of traffic directed to such material.

Instead Google insists that its existing methods at tackling the problem are more effective, stoking the ire of child safety campaigners.

The Microsoft backed warning system would flash up a message when specific search terms were enetered, stating: ‘Warning! Child abuse material is illegal,’ alongside a link to counseling advice.

Commenting on the plan John Carr, a government adviser on online child safety, said: “The splash pages will not stop determined paedophiles but while they are very dangerous, they are a small number.

“These messages will warn off a larger number of men who are interested in these pages and stop them in their tracks. At the beginning an interest in these images starts off as a mild curiosity but they get drawn in and in some cases it can lead to rape and abuse.

“These messages show them they are not anonymous. Half would be put off by this.”

Don't miss out... Get your Digital news by email

See all specialist newsletters

7 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...