OK! Magazine has publicly apologised for a controversial cover depicting the Duchess of Cambridge which implied that the princess needed to lose weight, just days after giving birth.
Headlined ‘Kate’s post-baby weight loss regime’ the piece elicited an instant negative reaction on Twitter as readers queued up to denounce the cover.
This has led to call for a boycott of the title, led by TV presenter Katy Hill, as angry mums vow to leave OK! Languishing on the shelves from here on in.
In the wake of this a spokeswoman for Northern & Shell, the magazine’s publisher, said: “Kate is one of the great beauties of our age and OK! readers love her.
"Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world.We would not dream of being critical of her appearance.
"If that was misunderstood because of our cover it was not intended."