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Land Rover’s short documentary chronicles setting Pikes Peak ascent record in new model

Land Rover recently worked with creative agency Y&R on a short documentary film showing its new Range Rover Sport conquering Pikes Peak in Colorado.

The ad, shot by Ivan Zacharias at Stink, shows the 4,700ft climb, with 156 corners, being completed in a record 12 minutes and 35.61 seconds.

It comes as part of a series of challenges being set to promote the vehicle.

Client: Land Rover
Agency: RKCR/Y&R
Production Company: Stink
Director: Ivan Zacharias
Executive Creative Director: Brian Fraser
Art Director: Brian Fraser/Tim Brookes
Copywriter: Phil Forster
Producer: James Miller
Business Director: Will Tapp

Source: Campaign Brief

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