Land Rover’s short documentary chronicles setting Pikes Peak ascent record in new model

Land Rover recently worked with creative agency Y&R on a short documentary film showing its new Range Rover Sport conquering Pikes Peak in Colorado.

The ad, shot by Ivan Zacharias at Stink, shows the 4,700ft climb, with 156 corners, being completed in a record 12 minutes and 35.61 seconds.

It comes as part of a series of challenges being set to promote the vehicle.

Client: Land Rover

Agency: RKCR/Y&R

Production Company: Stink

Director: Ivan Zacharias

Executive Creative Director: Brian Fraser

Art Director: Brian Fraser/Tim Brookes

Copywriter: Phil Forster

Producer: James Miller

Business Director: Will Tapp

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Jennifer Faull

Jen Faull is Brands Editor at The Drum. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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