26 July 2013 - 2:10pm | posted by

Land Rover’s short documentary chronicles setting Pikes Peak ascent record in new model

Land Rover recently worked with creative agency Y&R on a short documentary film showing its new Range Rover Sport conquering Pikes Peak in Colorado. The ad, shot by Ivan Zacharias at Stink, shows the 4,700ft climb, with 156 corners, being completed in a record 12 minutes and 35.61 seconds. It comes as part of a series of challenges being set to promote the vehicle. Client: Land Rover Agency: RKCR/Y&R Production Company: Stink Director: Ivan Zacharias Executive Creative Director: Brian Fraser Art Director: Brian Fraser/Tim Brookes Copywriter: Phil Forster Producer: James Miller Business Director: Will Tapp
Source: Campaign Brief

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