25 July 2013 - 3:35pm | posted by | 1 comment

YouTube videos still miles ahead of Vine and Instagram on Twitter

YouTube videos still miles ahead of Vine and Instagram on TwitterYouTube videos still miles ahead of Vine and Instagram on Twitter

YouTube was the video platform that dominated Twitter in the last month, research from Socialbakers has revealed, with brands posting almost 5,000 YouTube videos, compared to less than 1,000 Vine and Instagram videos.

Socialbakers pulled the data from 1,141 brand profiles on Twitter, looking at 5,933 tweets from 19 June to 19 July.

It was found that 4,863 YouTube videos were posted, while only 713 Vines and 357 Instagram videos were tweeted.

Of these, it was found that Vines did the best in terms of the average number of retweets at 20, while YouTube had 19 and Instagram had 7.

Instagram videos also saw the least engagement: 0.011 per cent compared to 0.021 per cent for Vine videos and 0.036 per cent for YouTube.

Don't miss out... Get your Marketing news by email

See all specialist newsletters

Comments

27 Jul 2013 - 11:59
abhijitgupta

Dear ISHBEL,

What do you mean by: "Instagram videos also saw the least engagement: 0.011 per cent compared to 0.021 per cent for Vine videos and 0.036 per cent for YouTube."

x% of what??

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...

We created an increase in web traffic by 182%

12/08/2014
The company Blossom Mother & Child constantly reinvent...