Air Wick build sensory tunnels in Australian shopping malls
Reed Pacific Media, Reckitt Benckiser and Momentum Worldwide have collaborated to deliver an experiential campaign for fragrance brand Air Wick. The team installed tunnels over escalators at selected Westfield centres in Parramatta NSW, Southland VIC and Garden City QLD. The tunnels held the brand’s 'Purple Blackberry Fig' fragrance. Scent delivery was overseen by Reed Pacific Media scent technologies. Doug McNamee, business development manager Asia said: 'This is a category first campaign, leveraging the great fragrance to drive consumers in store. We are excited to have parted with Air Wick on this innovative campaign.'