25 July 2013 - 10:48pm | posted by | 0 comments

Air Wick build sensory tunnels in Australian shopping malls

The Air Wick tunnelThe Air Wick tunnel

Reed Pacific Media, Reckitt Benckiser and Momentum Worldwide have collaborated to deliver an experiential campaign for fragrance brand Air Wick.

The team installed tunnels over escalators at selected Westfield centres in Parramatta NSW, Southland VIC and Garden City QLD. The tunnels held the brand’s 'Purple Blackberry Fig' fragrance.

Scent delivery was overseen by Reed Pacific Media scent technologies.

Doug McNamee, business development manager Asia said: 'This is a category first campaign, leveraging the great fragrance to drive consumers in store. We are excited to have parted with Air Wick on this innovative campaign.'

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...