Birra Moretti set to unveil Italy Live event with Aesop
Birra Moretti, the beer brand, is set to unveil Italy Live, an event created by Aesop which will invite Londoners to dine with Italians via a live satellite link-up between Soho’s Golden Square and San Gimignano Piazza, Tuscany.
Aesop, who conceived the idea, has partnered with Drive Productions, to bring the event for Londoners to life, both in the UK and in Italy.
James Woodman, brand manager for Birra Moretti, said: “Aesop has come up with a unique event which wholeheartedly captures Moretti’s authentic Italian approach to three of life’s great simple pleasures: great beer, great food, great company.”
The event is being publicised by Aesop via an advertising and PR campaign plus an on and off trade promotion.
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