And so the Duke and Duchess of Cambridge William and Kate announced the birth of their first son, as the whole world waited to hear the news. With months to prepare, a number of brands seized the moment to release adverts through Twitter to celebrate and congratulate the couple. Here are some of the best.
Known for its newsjacking abilities, (remember 'You can still dunk in the dark'?) Oreo has once again come up trumps with its social media campaign in reaction to the birth of the royal heir. Featuring a milk bottle and Oreo cookie atop a stately cushion, the timely campaign was tweeted out with the message 'Prepare the royal bottle service!' as soon as the news of the baby's birth broke.