23 July 2013 - 6:44am | posted by | 3 comments

How brands celebrated the birth of the Royal Baby: Oreos, Magnum, Confused.com, Charmin, VisitBritain, Jelly Babies, CocaCola, Marks & Spencer, Argos, BT

And so the Duke and Duchess of Cambridge William and Kate announced the birth of their first son, as the whole world waited to hear the news. With months to prepare, a number of brands seized the moment to release adverts through Twitter to celebrate and congratulate the couple. Here are some of the best.

Creative Review: 

CocaCola

CocaCola

An extension of the #shareacoke campaign that works perfectly.

VisitBritain

VisitBritain

VisitBritain aims to celebrate both the new Prince and the tourism attractions he will one day govern as King.

Argos

Argos

Oreos

Oreos

Known for its newsjacking abilities, (remember 'You can still dunk in the dark'?) Oreo has once again come up trumps with its social media campaign in reaction to the birth of the royal heir. Featuring a milk bottle and Oreo cookie atop a stately cushion, the timely campaign was tweeted out with the message 'Prepare the royal bottle service!' as soon as the news of the baby's birth broke.

Air New Zealand

Air New Zealand

Marks & Spencer

Marks & Spencer

This one takes some explaining, with the retailer releasing a number of staged pictures involving baby boys giving the Prince etiquette advice. Very cute.

BT

BT

BT broadcast its message of congratulations to the whole of London using its LED screen at the sign on the telecoms Tower.

Jelly Babies

Jelly Babies

Jelly Babies offer sweet wishes to the new baby.

Confused.com

Confused.com

A simple ad featuring the company's new brand mascot, Brian, targetting another potential customer in a couple if decades we're sure.

Magnum

Magnum

Magnum uses its mini version as a baby...just as the hot weather gives way to rain.

Charmin

Charmin

Silver spoon, gold potty?

Johnson & Johnson

Johnson & Johnson

No more tears?

The Sun

The Sun

The Sun celebrates the fact that a lot of celebs have had babies this year which we are likely to hear a lot about in the future with their royal ad created by Grey London.

The Times

The Times

Surely a stork isn't royal enough? The royal baby is delivered by a swan in this advert, with the picture by award-winning still life photographer Jenny Van Sommers.

Warburtons

Warburtons

Kate no longer has a bun in the oven.

Krispy Kreme

Krispy Kreme

Krispy Kreme launched a Royal Baby themed bite and reveal range of chocolate doughnuts, filled with either pink or blue cream, as well as a downloadable baby bingo game.

Comments

23 Jul 2013 - 13:46
Greg_Dillon's picture
13
comments

Cheers for your collection, I've compiled a summary of all brands so far that have jumped on the band wagon, interested in your thoughts and feedback - http://strat-talking.com/brands-celebrate-the-new-royal-baby/

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23 Jul 2013 - 14:45
consumerama's picture
15
comments

Other than Warburtons, all a bit bland really! Virgin Atlantic's 'Third in Line' idea is the best I've seen.

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2 Aug 2013 - 01:22
Ruby6918
8
comments

i got a bunch of flowers and some sweets and i done the same job as she did

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