Jet Blue cashes in on New York heatwave with well-timed promo campaign offering 90% off flights

Jet Blue is cashing in on New Yorkers struggling with the heatwave in a four-day promotional campaign. The airline is giving those looking for a chance to escape the city a 90 per cent discount on its flights out of JFK, LaGuardia, and Newark. The “very limited” offer, which is running until July 20, sees a promotion code released on days when the temperature hits 90 degrees Fahrenheit in Central Park. The #HotSeatsNYC campaign has been promoted with ads in Times Square while a dedicated webpage has a temperature gauge powered by The Weather Channel to reveal when the winning temperature is reached.

Yes! $789 off a JetBlue ticket from JFK to Denver with #hotseatsnyc pic.twitter.com/THg1Qdfcey

— Sebastian White (@flyboyvancouver) July 16, 2013