3rd space designs experiential launch for Samsung Galaxy S4
Sydney experiential agency 3rdSpace has designed campaign for clients Vodafone and Samsung for their Samsung Galaxy S4.
Experiential events are taking place in Sydney, Brisbane and Melbourne, supported by a 90-second YouTube video and Facebook Tab.
The concept, inviting people to trade a "life item" for a chance to win the new phone, was created by Vodafone's brand content manager Kieran McIlwain.
Kim Clarke, Vodafone's chief marketing officer said: "It's shocking to think that last year only one in 10 Australian e-waste items were being recycled, when about 16.8 million TVs, computers, printers and other accessories were being thrown into landfill."
She added: “"I am proud that Vodafone offers an Eco-Rating for mobile phones allowing consumers to make an informed choice about the environmental and ethical performance of many of the phones we sell and I would certainly encourage our competitors to do so also."
Rob Logan, 3rdspace founder and ideas director: "It's exciting when you have people generating innovative concepts that allow us to tell the story of two brands in one campaign through content and experiences."