Crabtree & Evelyn appoints Aesop to develop brand communications
Beauty brand Crabtree & Evelyn has announced the appointment of Aesop to develop its brand communications as part of a global roll-out programme.
Martin Grimer, executive creative director at Aesop, said: “We couldn’t be happier to have won this account. Crabtree & Evelyn is a great beauty brand with real heritage and we relish the opportunity to help shape and share the unique Crabtree & Evelyn story and to work collaboratively to build on the brand’s success.”
The premium brand, which was founded over 40 years ago, is currently trading in over 65 countries.
Ruth Harrison, Crabtree & Evelyn’s global chief marketing officer, said: “It’s great to have Aesop on board. Throughout the pitch process they demonstrated a thorough understanding of the Crabtree & Evelyn brand and are both creatively and strategically strong.”
Aesop won the account following a competitive pitch, handled by Creativebrief.
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