14 July 2013 - 10:17am | posted by | 0 comments

Introducing the mobile phone graveyard, where mobiles come to die

RIP fallen mobilesRIP fallen mobiles

A 'mobile graveyard' which allows the public to pay their last respects to their fallen phones has been launched online.

Brainchild of a mobile phone insurance company, mobilegraveyard.com encourages distraught mobile users to share their tales of woe about how their mobiles met their maker.

One post from this morning reads: "Here lies a BlackBerry Curve 9380 which lost its life being dropped into a bowl of milk after the user consumed all his Lucky Charms. Safe to say its luck ran out."

Each mobile death is represented by a headstone on a map of the UK. The site claims Manchester is the mobile phone theft capital of the UK.

The site also features a running ticker which estimates the cost of replacing uninsured mobile phones in 2013 so far. At the time of writing, the figure stood at £1,854,827,694.

“This micro-site is somewhere for people to pay their respects to the phones of yesteryear and the present day; whether they met their bitter end by falling into a toilet or by being run over by a lorry. Every handset deserves to have its resting place and now there is one.”

Director Jason Brockman is quoted in the Telegraph, saying: “We thought a type of ‘mobile graveyard’ site would be great fun. So often are phones broken beyond repair, often in wacky circumstances, or lost or stolen, that we thought it’d be a shame not to share those reasons with the world.

“This micro-site is somewhere for people to pay their respects to the phones of yesteryear and the present day; whether they met their bitter end by falling into a toilet or by being run over by a lorry. Every handset deserves to have its resting place and now there is one.”

Don't miss out... Get your Marketing news by email

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Directory Latest