Saatchi & Saatchi, Sydney, design TV campaign for St George Bank
Saatchi & Saatchi, Sydney has designed two new TV spots for client the St.George Bank. The spots launch on Sunday. In a statement ahead of the launch, the agency said the campaign: “continues to talk to Australia through the amazing talent of a young girl who talks about her dreams of owning a motorbike and encourages Australians to start saving for what they really want.” Says Martine Jager, St.George general manager strategy, marketing & customer experience said: "St.George has always been highly-focused on helping Australians achieve their goals by starting something they're passionate about, since its beginnings 75 years ago. "With the launch of our successful 'Start Something' brand campaign in May this year, we're now looking to build on our connections with customers for the things that matter most to them. “The TVCs tap into the insight of us all wanting to save more, start that business that has always been in the back of our minds, or start growing your business. We want to help people start doing whatever it is they really want to do."