Adap.tv partners with Brainient studio to extend video advertising measurement offer
Adap.tv has partnered with Brainient Studio to integrate its video editor into its global video advertising platform in order to extend its offering to media buyer’s video advertising campaigns.
The Brainient Studio suite of applications will now be available to access through Apap.tv’s App Center, including a microsite facility that allows users to open within a video so view image or video galleries, fill out contact forms or interact using social buttons.
Real-time, cross-platform analytics are also available, alongside click through rates, engagement rates and dwell time.
Aegis owned trading desk AMNET has been one of the first to use the service for clients such as Kellogg’s and Disney.
Louisa Wong, general manager of EMEA at AMNET said of the Adap.tv platform: “we now have direct access to the Brainient Studio, which is flexible and intuitive to use. This makes it straightforward to provide our clients with additional interactivity that can make their campaigns more effective.”
With a headquarters in London, Brainient also has offices in New York and Bucharest and has received investment from Seedcamp, Arts Alliance, Atlas Venture and 500 startups.
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