Jura whisky begins Twitter competition to find the titular island after it goes missing on Google Maps

In response to Google having ‘sunk’ the Scottish island of Jura on its Map, Jura Whisky, owned by Whyte & Mackay, has begun a Twitter campaign to find it.The campaign has begun to call on fans of the whisky to mark where the island, usually located on the West coast of Scotland, should be using an ‘X’ on the whisky brand’s Google Map. The X Marks the Spot initiative, devised by digital agency Holler, will see entrants win a bottle of the brand’s 16 year-old whisky.

Bob Dalrymple, global marketing controller of malt whiskies, at Jura said: “The Jura brand has had great success engaging with our brand fans via social media, and it is a big part of our strategy. We’re delighted to give our Twitter followers the chance to point the guys at Google in the right direction.”Google has apologised for missing the island off of its map and has vowed to correct the situation.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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