BBH London premieres new RAC TV campaign
A television campaign for RAC has premiered on the small screen from today, designed to reacquaint viewers with services offered by the motoring organisation.
Devised by BBH London the campaign is geared toward highlighting RAC’s quality of service to motorists suffering a breakdown this summer.
Specifically this looks at specialised roadside patrols which can fix up most vehicles there and then without the need to be towed to the nearest garage.
Championing the expertise and exhaustive equipment stock of these patrols the ad invites viewers to question whether they obtain the same level of service from alternative providers.
This boils down to the key creative concept of ‘we don’t just tow you to a garage, we bring the garage to you.’