Shift Agency designs Kotex 'Don't Sweat It' campaign
The Shift agency has designed a campaign for Kotex emphasising the brand’s claimed ability to resist sweat and keep wearers fresh and dry.
Margaret Cheung, marketing manager Kimberly-Clark feminine care said: "The U by Kotex brand really understands girls because we continue to talk directly to them.
"We understand that Australian girls like to stay active, however one thing they worry about is experiencing embarrassing sweat patches when exercising. The new program lets girls to know that with U by Kotex Sport Liners they can stop worrying and concentrate on more important things."
The campaign partners with Women's Fitness, the SLAM Volleyball event, and the Sydney Health & Wellbeing Weekend.