IKEA has brought doll's house mother and son characters to life in its new 'Make Small Spaces Big' campaign in the UK and Ireland to demonstrate how customers can be more efficient with their space at home.
The campaign was created by Mother and is accompanied by soul singer Elayna Boynton's rendition of Aretha Franklin's 'One Room Paradise'. A MTV Cribs-style tour of mother Manyd's apartment can be viewed on YouTube and is supported by digital display advertising.
IKEA UK and Ireland marketing manager Peter Wright said: "With the latest burst of our new brand campaign, it is our ambition to continue the revitalisation and transformation of IKEA brand in the UK and Ireland."
Outdoor and press advertising will feature in the campaign as well as TV and digital.