2 July 2013 - 10:18am | posted by | 3 comments

TV lagged behind online and radio in the battle for Glastonbury coverage, according to data

Festival: Online and radio were most popular for coverageFestival: Online and radio were most popular for coverage

Online trumped TV during the Glastonbury festival according to social media chatter, with 36 per cent opting for online coverage compared to only three per cent on TV.

The data, provided by Crimson Hexagon's ForSight social media analytics tool, was based on almost a million social media posts relating to all things Glastonbury, and revealed TV was bottom of the pile for music fans seeking coverage, with a fifth of people choosing radio over TV.

A quarter of people indulging in general Glastonbury chit chat wanted to discuss specific bands, with 12 per cent talking about Bruce Spingsteen, six per cent about Mumford & Sons and only two per cent discussing the Rolling Stones, while 18 per cent were happy to just have a good old laugh posting humour and jokes about the festival.

Comments

2 Jul 2013 - 14:16
KarlHavard

I think this article is based on an old definition of TV. The BBC offered full digital TV coverage of live performance across a selection of stages; this is TV, but served via a medium to suit changing behaviours.

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2 Jul 2013 - 16:03
jamieriddell's picture

Interesting. 12% of people talked about The Boss and he wasn't even there!

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2 Jul 2013 - 16:23
jamieriddell's picture

Hmm 12% of people talking about the Boss? He must be pleased, he wasn't even there...

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