Real-time buying agency Matiro acquired by 1000Mercis Group
Matiro, the real-time bidding company, has been acquired by data marketing agency 1000mercis Group in order to extend its service offering to programmatic buying.
The acquisition of the French trading desk, founded in 2010 by CEO Yann Le Roux, sees 1000mercis Group take up the whole capital of the company in an investment totalling €700K, and capital increase of €300k, and an earn-out clause of €1.800k depending on the company's financial performance over the next three years.
A spokesperson for 1000mercis Group told The Drum: "All Matiro employees, about 12 people, will be joigning 1000mercis's team in their offices at the end of July. Matiro's CEO, Yann Le Roux and the entire structure will remain as before and they will also keep their brand."
Le Roux, commented: "The Display market is living a profound revolution with Data Marketing and has become a major acquisition and retention strategy for advertisers. With this shared vision, we are thrilled to join 1000mercis Group."
In 2012, Maitro recorded a turnover of €3m, it has stated.