Comedy Central debuts Rustlers sponsored South Park idents
Cable television channel Comedy Central has today debuted a set of 15 new Rustlers sponsored idents to open and close segments of its hit show, South Park.
Devised by BJL, the marketing, communication and advertising agency, each of the short animations bears ‘A Whole Lot of Belly Laughs’ strapline to plug both the microwaveable snack range and the profane adventures of Cartman and co.
The four month sponsorship package will introduce fans of the long-running cartoon to a zany menagerie of sofa-bound microwave characters, each in a mirth inducing fit of laughter.
New idents will continue to be rolled out as the campaign progresses, each aimed at Rustlers target audience of young convenience food addicts.
Tom Richards, Creative Director at BJL, said: “When presented with the creative challenge of how to bring microwaves to life, we decided to do just that. Staying true to Rustlers’ tongue in cheek sense of humour, we’re confident this new set of idents will strongly appeal to a hungry young audience with only one thing on their mind late at night – snacks.”
Annette Heyes, senior brand manager at Kepak, added: “South Park is a fantastic show for Rustlers to feature alongside, giving the brand highly targeted access to a key audience. We’re delighted with BJL’s new set of microwave characters and are looking forward to seeing the effects of their impact on a nation of South Park fans.”