Groupon launches Reserve service for high-end restaurant bookings
Groupon, the daily-deals site used by over 42 million people, has launched a new service allowing consumers to reserve tables in high-end restaurants across ten US cities. Rather than the pre-payment system, which requires buyers to hand a voucher over at the beginning of a meal, participating restaurants will automatically give diners a discount of up to 40 per cent from their bill when they book via Groupon Reserve. “Groupon Reserve is an important step in our journey to become the leading marketplace for online deals, where consumers can come to Groupon and discover great businesses at unbeatable prices,” said Groupon CEO Eric Lefkofsky in a statement. “As Groupon has evolved, we’ve seen growing demand from our customers for upscale offers and exclusive experiences. Reserve gives the most prestigious brands a new way to reach our large and desirable audience.” As well offering consumers a new service, Groupon has aimed to give local businesses the opportunity to pull in customers at off-peak times and fill tables that would otherwise lay empty. Later this year, Groupon will roll the Reserve service out to more US cities as well as internationally, and will look at other markets including spas, beauty salons and hotels. The service will run through Savored.com's tehcnology, which Groupon purchased for around $20m last year.