Shannon and Co go coastal
Melbourne creatives Shannon & Co have designed a creative for the Whitetag brand to promote its new range of coastal clothing, using outdoor and social channels.
Coasting
"We are lucky to be involved with such an inspiring brand, one that gives back so much to Australia's coastal ecology,” said Ant Shannon, Shannon & Co. creative director.
Kent Stannard, Whitetag founder said: "I set up Whitetag with the purpose of helping to raise funding and awareness for shark science and research in Australian waters.
“I come from the coast, and decided to produce apparel to make it work.
“It was my close friend surfing legend Wayne Lynch who suggested I go for it, so I pledged to give back the same contribution to the environmental program, Tag For Life and the sharks."