Electoral Commission turns to Facebook to boost youth voter enrolment
The Australian Electoral Commission is turning to Facebook in a bid to promote its online enrolment service.
Half a million 18-24 year olds are missing from the electoral roll
Electoral Commissioner Ed Killesteyn said that the number of young Australians missing from the electoral roll is a third of the overall number of missing voters.
Ahead of the forthcoming Federal election, the commission is launching an application for Facebook, ‘Youth Votes Matter’
“There are approximately half a million 18-24 year old voters missing from the electoral roll, out of a total 1.4 million Australians that are not yet enrolled to vote for the 2013 federal election,” Killesteyn said.
“With the federal election fast approaching, new initiatives such as the Facebook app will make it easier for Australians to get on the roll when they're eligible or when they move address.”
Digital studio Pixolüt worked with the commission to develop the concept. Enrolling can now be done online via desktop, tablet or smartphone devices.
“I encourage all young Australians to take advantage of the new tablet and mobile friendly enrolment services to enrol or update their details online now,” Killesteyn said.